SEO Services – Search Engine Optimisation Checklist 2 – Competitor Analysis and Keyword Deployment
Competitor Analysis
It is important you learn as much as possible about the workings of your business and the specific market sector you work in to help maximise the chances that your SEO results end up gleaming.
An awful lot of information can be found by taking a good look at your market sector.
Study your market leaders.
What is it that they are so good at?
Can you emulate their services or improve upon them?
Perhaps you’ll be able to find a certain niche within your sector that hasn’t been utilised yet. Without research you’ll miss out these opportunities.
Your Competitor Analysis should look at the following factors:
• Size of Market
• Market Trends
• Identifying Market Sectors
• Identifying Consumer Needs
• Identifying Competition
• Planning and Forecasting
• Opportunities & Gaps in the Market
• Reducing Risk
If you already have a website, or are in the process of upgrading in the name of Search Engine Optimisation, that’s great. Take this time of fore coming change to carry out an analysis of how the current site is performing: Pros and Cons, learn what is already working for you.
After a detailed analysis of your site and competitors, you will be able to form a strategic campaign to move your business forward in the right online direction.
Domain Name Analysis
A good domain name can be worth its weight in gold. Most people jump to the conclusion that a domain name’s main priority should be that it should be memorable. A memorable name does help but your main priority should make sure your name is industry specific. People should instantly be able to work out what it is you do from the name.
Carry out a long domain name analysis using one of the many domain name providers. You should be on the lookout for domain names that contain popular search phrases that will get used by your target market when using search engines.
A domain name with keyword rich phrases will always out perform an unrelated name.
Keyword Deployment
Keyword Deployment is the next stage after your Keyword Research and Analysis. This deployment stage will make the best use of the keyword list you have come up with. You should pay particular attention to prominence, proximity and density when finalising this stage. Also pay attention to how it reads for a human reader, in the end you are designing a webpage for humans not Google robots!
The following areas will be targeted with keyword deployment:
• Title Tags
• Meta Description
• Meta Keywords
• H1, H2 tags
• Page Titles
• Url address
• Alt Image names
• Content
These areas will be covered in more detail in the following article
Written by Rob Playford, Total SEO Services providing Search Engine Optimisation, Business Branding and Web Development.
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